Be the planner of the party
Strategic planning is the hero of this game. Pinpoint precisely who your target consumers are then map out monthly marketing activities up until it’s time to carve the turkey. Having a written plan in place gives your business a clear vision plus definitive deliverables to maximise sales. Be realistic in your goals and targets though. Setting the bar too high will simply lead to disappointment and possibly lost sales opportunities. Be sure to measure results too so you can carry important learnings through to future Christmas sales periods.
Be first cab off the rank
Christmas shopping can be a stressful endeavor to some consumers given the crowds, pace and choice. After all, it is not called the Christmas rush for nothing. Competing retailers are out in force so you need to grab consumer attention first and forcefully. Early promotions are a great way to drum up awareness of your products and services. Even better, you can turn consumer heads your way before your competitors kick off their Christmas advertising. First in, first serving customers. Consider early-bird offers for super organised shoppers who like the beat the rush.
Get onto online media
Give your Christmas marketing strategy a digital focus. The online space offers so many great opportunities to engage with shopping-ready Christmas consumers. Put your current and approaching promotions up in lights through such tools as paid search, email marketing and sponsored social media. Do not use a scattergun approach to online marketing though as this will only disengage your customers. As with any consumer communication, your marketing must be relevant and targeted. Think gift buying guides or even just a friendly seasons greetings to kick off.